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In 2012, market researchers in Australia set out to find the least attractive colour to use for plain cigarette packaging. They determined Pantone 448 C to be the 'ugliest colour in the
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Stimuli; Color Modified Cigarettes
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Packaging colour research by tobacco companies: the pack as a product characteristic
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Cigarette packs get colorful for 'light' label ban – San Diego Union-Tribune
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A comparative tasting of Sobranie cigarettes. | by Henry Tudor
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